By Anita Saran
Outline
Learn all about writing headlines that grab attention and lead you on to read the rest of the ad. Learn about the various kinds of headlines and how to write them; what are the important things to consider when writing them; how and why Brand names can inspire headlines and of guide, ideas.
About the Author
The David Ogilvy Award winner, Anita Saran, has had 28 years in the business in agencies like Ogilvy & Mather where she spent 11 years. She has worked on high-profile accounts like British Airways, Unilever, Lakme, Welcomgroup, Seagrams, Monster.com, Asian Paints, American Express, ING Vysya, IBM, McDowells, and more.
List of Chapters/Sections in this guide
Chapter 1: Headlines and Brand Names
Chapter 2: More on Headlines
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Comments:
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Hi,
I would like to know if you are conducting any workshops on brand building and headline writing in April in Mumbai. I’m interested in enrolling for a 2-3 worshop if there will be one during my visit.
Rizwana, brand building is not an area we handle but headline writing is. Please subscribe to our free writer newsletter by signing up on the left hand side subscription box of the website to receive updates on future online/offline workshops.