By Anita Saran
Outline
Learn all about writing headlines that grab attention and lead you on to read the rest of the ad. Learn about the various kinds of headlines and how to write them; what are the important things to consider when writing them; how and why Brand names can inspire headlines and of guide, ideas.
About the Author
The David Ogilvy Award winner, Anita Saran, has had 28 years in the business in agencies like Ogilvy & Mather where she spent 11 years. She has worked on high-profile accounts like British Airways, Unilever, Lakme, Welcomgroup, Seagrams, Monster.com, Asian Paints, American Express, ING Vysya, IBM, McDowells, and more.
List of Chapters/Sections in this guide
Chapter 1: Headlines and Brand Names
Chapter 2: More on Headlines
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