By Anita Saran
Outline
Learn to write sparkling copy that makes history. You’ll learn how to get ideas, what makes an ad persuade and motivate, how to write headlines that grab attention and body copy that never bores.
About the Author
The David Ogilvy Award winner, Anita Saran, has had 28 years in the business in agencies like Ogilvy & Mather where she spent 11 years. She has worked on high-profile accounts like British Airways, Unilever, Lakme, Welcomgroup, Seagrams, Monster.com, Asian Paints, American Express, ING Vysya, IBM, McDowells, and more.
List of Chapters/Sections in this guide
Chapter 1: What it Takes to be a Good Copywriter
Chapter 2: Ideas
Chapter 3: Corporate/Institutional Advertising
Chapter 4a: Headlines and Brand Names
Chapter 4b: More on Headlines
Chapter 5: Body Copy
Chapter 6: Body Copy- The Finer Points
Chapter 7: Evaluating Creative
Chapter 8: Evaluating a Brief
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