Well, as of now it is dominantly the tech savvy, high flying executives who have latched onto Kindle and other eBook readers. The future Reader buyers are not going to be the tech savyy, globe trotters but probably women who read voraciously, are not tech friendly and source books from different places. Read more about Forrester’s report on changing demographics of the eReader buyers in US.
What about the Indian market?
India’s literate population, the changing reading behavior, policy push to use of ICT for education, improved internet access – all these will contribute to a huge demand for eBooks and audio books.
I believe three population segments which will impact eBook sales in India will be young readers, women and professionals. We’ll dig this further. Meanwhile, if you have any insights, do share.
Preeti
Please Note: Chillibreeze does not endorse techniques or views mentioned in the articles here. The articles listed here are provided as reference material for writers as a support service.
Check out the complete list of our featured articles for Indian Freelance writers and editors
Related Links
Courses, Certifications and Higher level tests evaluated by experts
Writing and Editing Assessments
Expert Review of Your Writing
Related posts:
- Penguin Launches eBooks in China, Can India be Far Behind?
- eBooks are Here to Stay
- Will Reading Habits Change to Welcome eBooks?
- Will Mobile Phones Emerge as De facto Readers for eBooks?
- Read Online – Digital Books for Children
Comments:
{ 1 comment… read it below or add one }
ebooks are becoming popular thanks to ereading devices like Kindle. The ebook publishing scene in India looks promising at the moment.
{ 1 trackback }