Several publishers believe that users will prefer mobiles instead of dedicated readers. As a result, they are working on plans that ensure consumers are able to download and read their book on any platform. The big names that are focused on the mobile phone as a reading device include big wigs like Penguin, Simon & Schuster and Random House.
Promoting the same concept is Cell Stories, the brainchild of a Columbia Journalism school professor, who believes that Sony and Amazon have got the eBook reader fundamental all wrong. He believes that cell phones of today are devices for contemporary reading and his website is focused on providing stories for cell phones.
In India, RCOM decided to test readership of Pinki Virani’s new novel by delivering it through short messaging services (a total of 90 messages). The company is in touch with publishers and it will be interesting to the see the response of Indian subscribers to this service.
Preeti
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