“Search Engine Optimization (SEO) is highly dynamic in nature.” Read on to know more about the constantly evolving trends in Search Engine Optimization.
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Author: Rajani Baburajan
Search Engine Optimization (SEO) is highly dynamic in nature. The trends that worked in the year 2006 may not find relevance in 2007. Various search engines, such as Google, Yahoo!, and MSN Messenger, adopt unique techniques to identify the valuable contents in the Internet from the pool of spam contents that are flying across the web.
The latest SEO trends focus not only on the contents as it had done before, but also on other aspects such as the theme of the website, the social behavior of searching, etc.
Google, the No.1 search engine in the world, uses an algorithm named PageRankTM, a procedure by which it assigns a value to a website according to its relevance to the searched item. Google has now empowered its algorithm with more ‘common sense’ to carry out the tedious task of separating the relevant contents from the spam. Lately Google has innovated a technique called Latent Semantic Indexing (LSI).
The LSI is all about categorizing a websites on the basis of its theme. This method effectively eliminates the spam websites that used to stuff their pages with keywords matching the preferences of various search engines.
To understand the process of LSI, let us consider one example. Consider a word ‘traffic’ that has got many contextual meaning in today’s world. It would be difficult for the search engine to decide whether a website that contains the word ‘traffic’ should be evaluated under the category of ‘web traffic’, ‘road traffic’ or any other mode of traffic. However, by using LSI, the search engine analyses the entire website and find out the theme under it. For example, if a web page contains words such as ‘website’, ‘search engines’, ‘SEO’, etc., in it, the search engine will identify the site as the one about ‘website traffic’. On the other hand, if it contains words such as ‘road’, ‘city’, ‘car’, etc., then it will categorize the website under ‘road traffic’.
LSI is effective as it gives a ‘sensible’ search result to the visitor. Moreover, it is a great help to webmasters who develop the website in an organic manner (natural means of improving the optimization of the website). To improve SEO under this method, all they have to do is to keep the theme of the website in their mind and supply valuable contents keeping an eye on the latest searching trends.
Another latest trend in SEO is the social bookmarking adopted by Yahoo!. Social bookmarking is the process of saving a website link online for further reference. This can be done in both public and private manner. If it is done publicly, the link will be shown to all.
There are many active bookmarking websites; the most popular among them is del.icio.us. Thus social bookmarking can be called as a method of categorizing the most-sought-after pages in the web. In other words, this is a method where the visitors to a website contribute to its optimization.
The process of bookmarking starts with submitting a link to a bookmaking site such as del.icio.us. After submitting a number of links to the bookmarking site, one can export the links to Yahoo MyWeb. Whenever these links in the Yahoo MyWeb appears in their Search Engine Page Result (SERP), they will be displayed with a special status, showing the details of bookmarking, such as the number of visitors to the link. This facility, therefore, automatically improves the SEO. However, there are spammers who abuse social bookmarking, and of course, Yahoo! has confronted them effectively by introducing ‘no follow’ commands to the links added to it.
Both methods, LSI and social bookmarking, are the latest ethical practices of SEO. However, the conventional practices that rely on keyword density and inbound links, still find relevance in Google. The basic idea of all SEO processes is to encourage the websites that share the relevant contents to the visitors. Good Luck!
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Comments:
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Overall, the article is informative, but the writer could have explained certain concepts better- like social book marking etc. Since we are rating the writing here, I must say there are lots of errors. For instance, sentences like this “The LSI is all about categorizing a websites on the basis of its theme.” are just plain incorrect grammatically. Hence the low rating in terms of spelling and grammar. The writer needs a good editors.